1. Desert Storm In Iraq.

1991 Jan Amerian troops attacked Iraq and people around the world saw the Hmmwv(High Mobility Multipurpose Wheeled Vehicle) by Hummer the first time. Cars don’t like war, but people like oil.

2. Arnold Schwarzenegger’s car.

When Schwarzenegger was one of the first owner of Hummer H1 in his Holleywood times. The tough and cool image of Schwarzenegger enhance Hummer’s communication. After that Mr.Schwarzenegger bought several units more for his governor election campaign.

3. Hummer H2

According to US tax law, owner of a tool-car above 6,000 pounds does not need to pay any tax. H1 was too expensive for normal people in Amerian and if a pickup with some luxury specifications called Hummer H2. People will buy it, after all it can save money.

4. Hummer ambulance

The Car of War can also serve peace purpose. In 2005 some volumteers work together US red cross and build a Hummer ambulance fleet.

5. Hummer in Tranformer

No more words about this.

6. A wedding car in Chengdu China.

Hundreds of people were around the wedding car modified by a Hummer this May in Chengdu, a west provincial capital of China. Maybe local people don’t know what does this brand mean but one of them bought Hummer Company five months later.

Toyota’s China plan will start soon according to reports recently.

Japanese this time brings its new idea and products into China. EFC (Entry Family Car,1.0L-1.3L) from Toyota is expected to boom a new segment in China. Maybe someday people have to call it Toyota segment.
Under the plan Toyota will has to introduce more competitive mini cars into China auto market. “Mini products are critical for China’s development” said one of the executives from Toyota China.
Early reports said the Japanese automaker has designed a mini car especially for China market with fairly a low price. The new car is predicted to has a 1.2L petrol engine and four seats inside.
Toyota is going to make a big market survey assisted by its local dealers in China and the results of the survey (car clinic) will decide the interior/exterior of the new model and the price range.
Beside the new products, Toyota also has a plan to expanding its sales and service capacity in China. It will lift the number of outlet in mainland of China to cover most small and medium cities. At the moment Toyota has over 500 shops in China but most of them are in big cities. In order to meet the huge demand from the second and third tier cities in China, Toyota has to do more smartly. To build showroom or service workshop in small and medium cities is not as in big cities. Lost but high efficiency is the new challenge for Toyota. By the end o this year outlet of Toyota will reach about 600 but this is still far away not enough.
One another challenge is to integrate network of import models and network of JVs. It could be harder for Toyota to build new in China.